Butterick's Practical Typography
Executive Takeaways & Analysis
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Butterick’s Practical Typography 2nd edition Butterick’s Practical Typography Typography in ten minutes Summary of key rules Start introduction how to use this book acknowledgments about Matthew Butterick legal Please pay for this book how to pay for this book why you should pay MB fonts Why typography matters what is typography? who is typography for? why does typography matter? what is good typography? where do the rules come from? Type composition straight and curly quotes one space between sentences question marks and exclamation points emoticons & emoji semicolons and colons paragraph and section marks parentheses, brackets, and braces hyphens and dashes ampersands signature lines trademark & copyright symbols ellipses apostrophes accented characters foot and inch marks white-space characters word spaces nonbreaking spaces tabs and tab stops hard line breaks carriage returns hard page breaks optional hyphens math symbols ligatures Text formatting underlining goofy fon